Health awareness determines the consumer purchase intention towards herbal products and risk as moderator

<h1>Consumer interest in herbal products is an interesting topic related to the choice of a healthy lifestyle. The trend consumer demand for has increased recent years. During this pandemic, getting higher. Herbal are widely used individual health care or alternative medicine. This study aims obtain objective behavioral products. We further explore how risk moderates relationship between awareness and purchase intention. research implies that positively influence on intention, perception impact intentions use with significant p-value 0.003. framework model will be obtained predict purchasing </h1>